Receive Value at Budget Prices
Our marketing efforts deliver on our "Receive Value at Budget Prices" strategy through the right balance of products, prices and messaging. Throughout our websites, we offer a balance of good, better and best product with varied price points, providing guests with travel options for every budget. Our distinctive marketing will continue to set us apart, while also delivering a strong value message that conveys our commitment to affordable prices. And, we satisfy all of our guests' wants and needs with the right mix of accommodations.
Frequency
Budget Center Inc. is dedicated to delivering great value to our guests. When they shop at any of our URL's, our guests discover that they don't need to sacrifice quality to save money. While our commitment to our "Receive Value at Budget prices" strategy does not waver, we shift our tactics underneath it to ensure we will remain relevant to our guests. We will continue to anticipate our guests' needs by increasing our emphasis on value. In our weekly circular, online at Budget Center Inc, and BudgetHotels.com, we remind guests that they can find quality, at low prices throughout their "Budget" experience. And letting guests know that The Budget Brand provides affordable solutions is an important feature of our new weekly Budget Broadcast Campaign to debut 4th quarter 2009.
Integrated Design, Development and Sourcing
We also strive to balance speed and reliability in our approach to the online experience. Our fully integrated merchandising, product design and development, and sourcing infrastructure are key to maintaining this balance --- by enabling us to consistently deliver great quality and value we will continue to offer the newest travel experiences and update them frequently, and we will continue to offer the Budget experience at exceptional value.
In collaboration with our many travel coordinators and wholesalers along with the development team, Budget Center Inc, has a global sourcing stance, we work with vendors around the world to consistently offer high-quality yet affordable travel experiences. The strategy here, is also be focused on delivering travel experiences
exclusively for BUDGET
Our integrated approach allows us to:
- Strategically plan our business with vendors to realize lower costs and greater flexibility;
- Improve business planning transparency and collaboration with our strategic vendor partners.
Sophisticated Inventory Management
Being reliable is also about having the right product at the right time for our visitors. We have always taken a disciplined approach to managing inventory. We will have the product that our visitors want and need. Our inventory management systems will enable us to effectively have the right travel experience at the right time.
We are focused on three key components:
- Inventory: We balance our inventory based on many factors, including regional preferences, urban versus suburban markets and other market demographics.
- Timing:Variables such as holidays, climate and school start dates help dictate the timing of our weekly campaigns.
- Presentation:We study our sales and keep watching our competitors patterns to optimize our online presentation and to deliver the best travel solutions possible.
