Budget Center's core strategy is to leverage the revenues accruing to its "budget" domain portfolio through relationships with the major, well known, websites.
This will provide our "budget" on-line visitors with access to thousands of hotel rooms, airlines, cruises and related activities around the world without Budget Center incurring the expense of developing and maintaining these inventories.
While the online travel market is filled with competition there are no prominent websites that are focused on "budget" lodging opportunities.
Relevant traffic will be driven to the site through multiple sources:
- constructing sites that focus on the best Search Engine Optimization practices
- organizing strategic and efficient Search Engine Marketing programs
- requiring online advertising arrangements that are either CPA (Cost per Acquisition) and/or targeted CPC (Cost per C|lick) driven
- developing an e-mail marketing program
- negotiate attractive affiliate deals with other websites
Longer term the strategy will be to move towards a merchant model for all travel products sold.
